Phenyx Athletica
Phēnyx Athletica is a premium athletic wear company. The brand was created for individuals who are motivated to take their healthy lifestyle to the next level and are determined to "Rise Again" regardless of past failures.
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The Challenge
As a company evolves and grows, the brand they established at the start of their journey may no longer reflect their work or future roadmap. This was the challenge faced by the Phēnyx Athletica brand, whose logo and visual identity failed to fully capture the essence and growth of the brand.
I was challenged to design an identity that would better reflect the brands point of view and maturity. I created an iconic identity for Phēnyx that captures the company’s modern aesthetic, optimistic attitude and helps position it for future growth.
